Celtic Routes is a branded collection of tourism experiences that encourages travellers to Ireland and Wales to discover the Celtic Spirit by offering a number of immersive and authentic Celtic experiences in West Wales and South East Ireland. It is an Ireland Wales partnership to deliver a tourism project to boost visitor numbers and spend in the project area, partly funded by the European Regional Development Fund via the Ireland Wales Cooperation programme 2014-2020.
Through cooperation and collaboration with Partners, the project contracted experts to undertake research, create a brand, devise a media plan and create suitable content to populate this plan. It has facilitated Learning Journeys between Partner areas.
Virtual meetings have pivoted and reorganised the Media Plan which is externally managed. Project continues to create content – Film, Video Stories, Comics, Photography for promotion and for stakeholders to use. The Media Plan is scheduled to start on the 1st March 2021, having mostly been suspended for 2020.
The Project Partners successfully sought an extension to the Project until May 2023, and have attained additional funding to facilitate that.
Their media campaigns, a major part of its activity, using current and future content, will continue and expand according to travel restriction changes, stakeholder requirements and economic climate. To further enhance the appeal of the Celtic Routes, they invest in the creation of experiences and collateral including augmented reality; further website development; photography; copywriting; video and 360 ͦ photography.
Thematic networks will engage, advise, champion, and shape future actions and activities of the Celtic Routes Project. They will co-design and develop new products and experiences aligned to the Celtic Routes themes.
Learning Journeys will create economic opportunities, and financially support jointly designed and developed activity from the private, third sector and public sector.
For more information about Celtic Routes Project, please contact Oonagh Messette, Project Officer, at firstname.lastname@example.org